We will be adding leather goods along with other small items.
We like a steady climb, taking our time and building something right.“In 2015, I was working on a lot of projects with brands. I would get brought in by brands to give my opinion, and they would ask what I thought would happen in the future.
He’d go one to release the shoes, and they quickly became hugely popular and very difficult to get.
From 2015 to 2018 I’ve grossed over a million dollars from this one idea, which people still love to this day.
The brand has also started DIY pop-ups during events like Complex Con and at smaller activations where consumers are able to customize their own Air Force 1s.
I’ve been fortunate enough to build a cult following consumers where people know they can relate to me and believe they are "no different than me.” Which is the theme for John Geiger Co’s 002 campaign.
This is something that’s very important to me, I want people to feel like at any moment they can do this too, which is true. The 002 will release in early November, black with white soles.
Pretty crazy to see both brands grow drastically over the past year and a half.