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But when everyone on the app is connected to you in some way or another, signing up can become a much tougher decision.With this new round of funding, Hinge will have added pressure to come up with a revenue strategy.But online dating is an ugly business, even Mc Leod knows that.It's been traditionally dominated by IAC's Match Group, which owns Tinder, Ok Cupid, and Match.com, and spends millions marketing to new customers.By using this wonderful option, you will save your valuable time and will be taken to the escort gallery of the London escort girls who 100% matches all your requests.This smart option only includes 15 simple question that will takes you 2 minutes to answer.On Thursday, Hinge announced it has raised an additional million, which will fund Hinge's already rapid expansion into new cities, including the launch of its first international outpost in London this February.This year alone, Hinge has expanded to 24 new cities, and it has experienced 500 percent growth in its user base since January.

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Mc Leod says he's already given investors a clear picture of what that strategy will be, but all he'll say publicly is that it's not happening in 2015 and it won't be similar to the paid product Tinder released last month.

And yet, for all the competition between the two companies, Mc Leod admits that Tinder did Hinge a great service in its early days by making online dating socially acceptable to an entirely new audience.

"As long as we can own the dating market for people between the age of X and Y, who are single, there will always be a pool of people," Mc Leod says.

Well, that's true as long as that pool of people chooses Hinge over Tinder.

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And yet, Mc Leod believes this comparatively measured approach to growth will serve Hinge well in the long run."Obviously, they're bigger than we are.