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Rudder prefaces the experiment results by stating: "...
this is the only way to find this stuff out [what actually works for a dating site], if you guys have an alternative to the scientific method I'm all ears.
A-List (paying) members see no advertising and have more filtering options and preferential placement in an "A-List Matches" section of search results.
A-list members can also browse openly while choosing whether or not their profile is displayed to those they visited.
The site supports multiple modes of communication, including instant messages and emails.
Ok Cupid was listed in Time magazine's 2007 Top 10 dating websites. Ok Cupid's founders (Chris Coyne, Christian Rudder, Sam Yagan, and Max Krohn) were students at Harvard University when they gained recognition for their creation of The Spark and, later, Spark Notes.
"Credential stuffing" describes using passwords stolen from one service (like another dating site) to attack another service, on the assumption that many people will reuse passwords across websites. The site used to have a highly active journal/blogging community as well.